How do I activate the performance report

Note

The Performance section is only available for clients with a Publisher Ad Server account.

These reports provide information related to campaigns and to specific clients (for example, how many impressions have they delivered). You can use these reports to send information back to advertisers to receive compensation for the campaigns.

Performance Section

The performance section in the left sidebar has six reports to use when assessing the overall performance of campaigns. All these reports are similar, but they focus on different metrics.

Display Performance Report

With the Display Performance report you can identify the best performing clients, campaigns, line items, banners/ad groups, and others. This report helps you to analyze the overall performance of a campaign — particularly for banners and other creative elements. You can show individual line items or look at all campaigns from all clients. By default, Adform ranks data by delivered Impressions, but you can also see and compare other metrics.

• Dimensions: Client, Campaign, Line Item, Banner/Ad Groups, Other (Banner Size, Banner Type, Banner Attribute 1, Tags, Click Details)

• Metrics: Tracked Ads/Impressions, Clicks, CTR (%), Viewable Impressions for IAB Viewability, Viewable Impressions (%) for IAB Viewbility, Avg. Viewability Time (sec.)

Note

If the impressions data in your line item view is slightly different from the same data in the Display Performance report, refer to the report for the most accurate numbers.

Campaign Delivery Report

You can use this report to determine the delivery status for each line item. You can assess if the line items in your campaign are running as expected. An informative graph helps you to identify any line items that are under- or over-delivering.

• Dimensions: Client, Campaign, Line Item

• Metrics: Booked, Delivered, Over/Underdelivered (%), Cost, eCPM, CTR (%), Clicks

Campaign in Time Report

This report provides information for analyzing campaign performance over time. By default, Adform displays campaign-critical metrics by week, but you can show other time periods.

• Dimensions: Client, Campaign, Line Item, Time (Year, Month, Week, Weekday, Date, Hour)

• Metrics: Tracked Ads/Impressions, Clicks, CTR (%)

Technical Performance Report

With this report you can identify the types of devices, operating systems, and other device-dependent elements are most popular among viewers of a selected campaign. By default, Adform ranks data by delivered impressions, but you can also see and compare other delivery data. You can sort the data by clicking a column’s title.

• Dimensions: Client, Campaign, Line Item, Device Type, Operating System, Browser, and Screen Resolution

  Note

  Flash version is available, but no longer supported.

• Metrics: Tracked Ads/Impressions, Clicks, CTR (%)

Campaign Geography Report

This report provides campaign delivery data by geographical dimensions (such as continent or city). By default, the report shows cities, from which the most impressions were registered. Also, you can sort the data by metrics other than impressions. The generated report also shows Viewable Rate (%) for IAB Viewbility and Avg. Viewability Time (sec.) information

• Dimensions: Client, Campaign, Line Item, Continent, Country, Region, City

• Metrics: Tracked Ads/Impressions, Clicks, CTR (%)

Inventory Delivery Report

This report focusses less on the campaign performance but on which publisher or placements achieved the best results for campaigns. You can also add other dimensions.

• Dimensions: Client, Campaign, Publisher, Placement, Advertiser, Advertiser: Campaign, Year-Month

• Metrics: Impressions, Unique Impressions, Clicks, CTR (%), Viewable Impressions for IAB Viewability, Viewable Rate (%) for IAB Viewability, eCPM, Revenue

Access Reports

To access performance reports:

1. Click Stats & Reports > Analytics.

2. In the left sidebar, click Performance and then select a report.

Other Resources

For information on how to generate reports, see Generate and Adjust Standard Reports. If standard reports don't meet your needs, create Custom Reports.

To get report data for yourself or for others, see Send or Export Standard Reports. To track your goals and get the latest performance updates, see Schedule Standard Reports.

For explanations about any dimensions or metrics, see the Reporting Dimensions in Publisher Reports or the Reporting Metrics in Publisher Reports.